GMBA與CHTI合辦英語提案競賽之OGSM分析框架講座

國際事務室暨GMBA辦公室

撰文者／GMBA陳依瑾、GMBA學生湛凱婷

CHTI提案競賽的分析框架講座已於4月19日順利完成，指導教授張佳欽老師特別提醒所有參賽者須對選定的國家做研究和分析。建議利用PESTLE的架構，提出具說服力的理由，向評審解釋在這些國家進行投資的原因。

教授另外也介紹一些可以用於提案說明的框架，包括Michael Porter的5種競爭力量和OGSM（最終目的、具體目標、策略、檢核）。他解釋了OGSM的歷史和評估，以及如何利用此框架將理論與實際案例結合。

張佳欽教授還分享了許多商業見解，舉出台積電和全聯福利中心的一些分析案採取OGSM的框架，他期許學生們可遵循前人的經驗提出更全面的商業提案。

順帶一提: 提案的決賽入圍名單將於5月19日中午公佈！

CHTI business proposal competition’s framework lecture was held on April 19th! Professor Charles reminded the students that they need to research and analyze why they target certain countries. Using the PESTLE framework, they can come up with convincing reasons explaining that investing in those countries is a good idea.

Professor also introduced different frameworks that might be useful for a well-rounded proposal. Those frameworks include Michael Porter’s 5 Competitive Forces and OGSM (Objective, Goal, Strategy, Measure). He explained the history and the evaluation of OGSM; how it is a framework that combines theories with practical examples.

Of course, Professor Charles also shared many business insights, such as TSMC and PX Mart. With today’s information, students can present a more well-rounded business proposal. The proposal submission due date is May 10th at noon, and the finalist announcement will be on May 19th at noon!