GMBA師生參訪中華電信之國際衛星通信中心
國際事務室暨GMBA辦公室
撰文者／GMBA辦公室、GMBA張家馨、GMBA二年級丹玫琳
因GMBA必修課【行銷管理】的實務需求， GMBA師生於5/1受邀參觀中華電信位於陽明山上的國際衛星通信中心。授課老師們、中華電信與課程助教在籌畫這次參訪付出許多努力和心力，因此學生們對此行的印象特別深刻。課程由精心準備的現場訪問拉開序幕，中華電信借此機會介紹自家的廣泛服務。早期，中華電信是從電信業開始發展，並擴展到國際和國內的數據服務、ICT規劃和SI服務，後來更成為橫跨全球之管理中心，提供企業網路服務和智能服務，在衛星接收器方面也具備深厚的專業知識。令人印象深刻的是，公司橫跨各個產業層面，並以其創新的解決方案提供臺灣與國際各行各業的各項服務。
透過中華電信的精確介紹，GMBA學生很快便熟悉這個公司。中華電信也為我們的學生提供各國聯繫窗口，幫助學生在拓展台灣與海外事業上有更多合作契機。GMBA學生本來自不同的國家，而中華電信能輕鬆涵蓋這麼多國家，亦象徵著他們的服務早已超越國界。
為鼓勵GMBA學生有更多發想，中華電信請他們設計產品的營銷計畫，包括【電池充電基礎設施】和【電子購物退稅服務】。這兩項產品都跟我們的日常生活息息相關，對學生們來說是一種挑戰，也是一個展現工作品質的好機會。學生們在集思廣益之後，對可行方案和營銷方法有了初步的構想，提出的建議也獲得中華電信總裁的特別重視。
隨後，我們參觀了國際衛星通信中心的一些內部設施，以及台灣在1990年製造出的第一個人造衛星的地面接收器。最後，我們與中華電信的主辦人員一同合影，他們除了送每個人別致的禮物，也讓我們對這次的參訪有很多收穫。現在，每個人都在期待學期末的成果發表!
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| Group picture, social distancing style | Students are welcomed and getting to their seats |
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| Asking questions and getting valuable insights | CHT introduction presentations are starting |
On May 1, 2020 Chung Hwa Telecom hosted GMBA students to their international satellite communications center in YangMing mountain. Our students were impressed how much effort and thought was put into this trip. Carefully organized site visit started with an introduction of Chunghwa’s extensive broad services, which started with telecommunications in its early days and developed and expanded into International and Domestic data services, ICT Planning and SI services, Global express center providing management, enterprise network services and smart applications, and deep expertise in the Satellite transponder capacity. It is impressive how the company expanded into various service dimensions and with its innovative solutions they’re providing services to broad variety of industries not only in Taiwan but also internationally.
Once our GMBA students were familiar through the precise introduction ChungHwa Telecom, they offered our students a contact window for those who are seeking to expand their professional experience and opportunities in Taiwan and beyond. As GMBA students come from many different countries in the world, so is ChungHwa Telecom’s services go beyond borders.
To encourage and challenge our students ChungHwa Telecom offered 2 products: Electric battery charging infrastructure; E-service of shopping VAT refund for our students to design its marketing plan. These real-life cases pose a great challenge and opportunity for the GMBA students demonstrate their quality of work. Special attention was given to us by the president of ChungHwa Telecom, while students presented their initial ideas after brainstorming on possible solutions and marketing approach.
The trip continued on with the short tour around the site and impressive structures of satellite dish, first ones in Taiwan, that was built in 1990s. Followed with a group picture as a great host CHT sent us back with a thoughtful gift and helpful insights for the project. And now everyone is looking forward for the results of the project at the end of the semester.
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| Students presenting their initial plans and evaluations | Thank you CHT for hosting GMBAers |
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| Greeting and meeting president Lu online | |
