Marketing Proposal Competition with Taiwan SECOM Co., Ltd


撰文者/GMBA 辦公室

This year’s GMBA Marketing Class collaborated with SECOM Taiwan Co., Ltd, Taiwan’s leading technology company, for a Marketing Proposal Competition. SECOM’s business model is diverse, including technological innovation, security systems, smart home systems, advanced health care technology, renewable energy, and other areas.

This Marketing Proposal Competition encourages GMBA students to think in new and creative ways. Sincere thanks to Prof. Shweta and Prof. Charles for organizing this competition and providing valuable advice to students. There were five teams for Topic A and five teams for Topic B. Students are super creative and have various set of ideas. It was an excellent opportunity for them to put what they had learned in class into practice while also networking with industry experts.

Finally, thank you to all of the judges, especially Prof. Shweta Pandey and Ms Annie Chang, Ms KiKi Chang (SECOM’s Vice President), Mr Howard Yu (Product Department Director), and Ms Irene Lin (Creative Strategy Director). We hope to bring together more industry experts and students to provide a hands-on learning environment.