GMBA企業參訪 – ViewSonic優派國際

國際事務室暨GMBA辦公室

撰文者／國際事務室暨GMBA辦公室、GMBA二年級張博

透過GMBA學生會長尚德凱的居中協調，11月8日國際品牌ViewSonic特邀近30位的GMBA同學至位於新北市亞太中心的總部參觀學習。一踏進公司，大家立刻感受到濃厚的歡迎氣氛，因為入口的螢幕牆上秀出每位來訪者的姓名。同學們興奮地與自己的名字合照，以紀念此次的參訪。

為提供到位的導覽，所有的同學被分成兩組，一組先前往參觀辦公室，另一組則先安排了解公司產品。公司的環境相當好，尤其引人注目的是陳列在牆上，由熱愛藝術的CEO朱家良先生從世界各地收集而來的藝術品，其目的是希望能激勵員工不斷地創造與創新。ViewSonic優派國際，恰到好處地展示了如何將具有溫度的人文愛好與公司治理結合在一起的案例，同學們也受到了啟發。

接下來，大家來到會議室，由市場經理介紹企業文化、發展歷程、全球戰略及佈局等內容，了解到公司早期是硬體製造商，以顯示器產品為主，隨著不斷發展壯大，如今可以提供豐富的軟硬體產品及服務，並且和國際品牌，如Google和Harman（隸屬於韓國三星集團），聯合進行新產品的開發和推廣。同學們也非常積極的提問，更多地了解有關品牌發展、戰略、營運等涉及到商業管理的各個方面。公司非常感謝同學們今日的到訪，藉此機會提供職缺吸引GMBA優秀的國際人才加入團隊。

最後，由GMBA學生會長致贈感謝狀給ViewSonic的CEO，以感謝企業對GMBA的支持與關愛。大家集體合照留念，為當天活動的成功畫上句號。

On November 8, 2019, the GMBA program visited the Asia-Pacific Center of ViewSonic, which is based in New Taipei City. In total, 30 GMBA students paid visitation to the company.

Once stepping into the company, students were able to feel a strong welcoming atmosphere because each visitor’s name was displayed on the screen. In order to capture this scene, some students went to take pictures with their own names.

Being split into two teams, one was guided to see the various offices and the other was to see and understand the company’s products. The working environment was thought out thoroughly. There were lots of beautiful pieces of artwork that drew everyone’s attention. The students were told that the company’s CEO loves art and those masterpieces are from all over the world. The CEO likes to share the fine art with employees in hopes that the art could not only colour the environment but they also help motivate and inspire the staff to be innovative in their work. This was a great demonstration of bringing humanities and company governance together. Our students were also inspired by that.

After the tours and demonstrations, the students were guided into a conference room and listened to the company introduction presented by the marketing manager. She introduced company culture, history & development, strategy and global landscape. She explained that at the early stage it mainly manufactured hardware products. More recently it is able to offer software solutions as well, based on various products. The company also cooperated with global brands, such as Google and Harman (part of SUMSUNG Group), for product innovation, launch, and marketing. With provided information, in return, students raised questions relating to a variety of aspects of businesses on branding, strategy, and operations. The company was very impressed by the students and shared available job vacancies in order to attract international talents.

At last, a certificate showing GMBA appreciation was presented by尚德凱, the President of GMBA Student Council, to CEO, Mr. James Chu. Mr. Chu was thanked for the care and support to GMBA program. As always, a group photo was taken to complete the event.

專業且高規格的歡迎  Professional and warm welcome	感謝執行長的安排  Thanks to the arrangement by CEO of ViewSonic
仔細聆聽簡介  Concentrating on the introduction	滿牆的藝術品 Artwork collection can be found everywhere inside the company