Customer Interaction Debrief Session with Harvard Business School- 2026 FIELD Global Capstone

國際事務室暨GMBA辦公室

撰文者／國際事務室

COLLEGE OF MANAGEMENT, NATIONAL TAIWAN UNIVERSITY SELECTED AS FIELD GLOBAL CAPSTONE PROJECT PARTNER FOR HARVARD BUSINESS SCHOOL

College of Management, National Taiwan University, recently had the opportunity to host a team of students from Harvard Business School in Taipei, Taiwan, for one week as part of a required course called the FIELD Global Capstone. College of Management, National Taiwan University was one of 156 FIELD Global Capstone Project Partners spanning 14 cities across 14 countries. Together these Partners combined to host more than 900 Harvard Business School students in all.

“We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in Taipei,” said Professor Bryan Jean, Associate Dean of International Affairs. The event, called the Customer Interaction Debrief, took place on May 14, 2026, at the Taipei Marriott Hotel.  “We feel certain that the students were able to gather insights here that they would never be able to glean from a classroom discussion alone.”

The FIELD Global Capstone is a course designed to strengthen and develop students’ ability to manage and operate effectively in a variety of business contexts. College of Management, National Taiwan University executives had been working with the team remotely in the months leading up to their arrival. While here, the students pitched their ideas to the leadership team, conducted field research with consumers around Taipei City, and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to “learn by doing” through the challenge of introducing a new product, service, or customer experience for their partner company. This requires students to also focus on building contextual intelligence and team effectiveness skills while delivering value in an unfamiliar context.

Harvard is quick to acknowledge that this important learning experience would not be possible without the Project Partners.

“We are extremely grateful to College of Management, National Taiwan University, and all the FIELD Global Capstone Project Partner organizations for all they do on behalf of our students,” said Professor Joe Fuller, Faculty Chair for the FIELD Global Capstone. “The students benefit immeasurably from this experience, and we hope the partner organizations do as well.”